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Thursday, March 8th 2018, 6:47am

SWOT Analysis of Nike

Nike, Inc. has set 2018 nike air max mens extraordinary superiority criterions for athletic footwear and apparel globally. Catering men, women and kids, Nike grosses a substantial revenue. With remarkable strategies, this company has successfully earned its place in the global market.

This globally recognized brand has air max 2018 sale certain hard core strengths. It's exceptionally competitive image and can do approach entices the customers all around the world. The most popular tagline of "Just Do It", represents not only the brand but also its customers. The slogan synchronizes with the company's vision of brand personifying with that of athletes. Nike's iconic "Swoosh" symbol has gained world recognition especially amongst youth. The company saves higher labor costs by outsourcing the company's manufacturing sector. Hence, it does not own any manufacturing outlet.

By outsourcing the production aspects of the nike air max 2017 sale company, Nike saves the higher labor costs. The research and development sector of Nike is much pronounced. Nike focuses less on the selling of supplementary performance products. Though company generates hefty revenues from the footwear division, it is not sagacious to be contingent highly on one in particular for the endurance of business.

Nike needs to upsurge its horizons horizontally and vertically air max 95 uk sale to diversify its business. It should pay some focus on the apparel and other accessories as it is a standard business practice. Nike is thoroughly criticize over labor conditions includes 'child labor' and 'low wage' in countries outsourced. Burlesqued of abhorrent conditions of labor, triggered decline in sales.

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